About

Born from the heart of Austin, Texas, Mañana represents more than just boards and apparel—it's a philosophy of embracing tomorrow's adventures.

A random act of generosity first placed Alec Cameron on a surfboard. No instruction, no rules, just a board and an offer to give it a try. Alec's journey in surf and wake has been like this - with no one to show him the dos or the don'ts.

Most of Alec's childhood was spent in the water, but far from the ocean. He could wakesurf in Austin, TX - but reaching ocean waves required Alec to travel. He did, early and often.

His travels gave Alec a fresh way of looking at life. Embracing passion. Devotion to craft. Never being in a rush. And a new desire: to build a new kind of board. One that performs at sea and endures on land.

Alec taught himself the art of shaping, designing, and customizing boards by hand. Years of trial and error, experiments failed and tests passed, produced the Mañana boards. Durable and light, flexible and strong.

Alec still travels when he can, seeking new experiences, better materials, and unique methods. His mission is to spread the sport and spirit of surf to as many people as possible, and in that way recreate the generosity that placed him on his first wave.